Business Categories Details

Mahindra First Choice Wheels Ltd

Category : Luxury/Premium Wear

Area Req : 1200 - 1500 Sq.ft


No. of Franchise Outlets : 20

Investment : Rs. 50 K - 2lac

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What is + ?

Mahindra First Choice Wheels Ltd (MFCWL) is a part of USD 17 bn multinational Mahindra Group which was spearheaded by visionary Mr Anand Mahindra to enter into aftermarket industry in 1999 & create a business ecosystem for pre-owned cars. MFCW adopted a company owned model earlier and subsequently shifted to franchise model in 2003 as we thought Franchise model would give us an opportunity to partner with people with different capabilities, backgrounds, market reach and resources.

Apart from this, our franchise partner is adept at knowing the pulse of the customer in his reach. The learning between the organization & the franchise is mutual which helps us to be flexible & adapt to different challenges thrown at us thus making us the go-to place for customers. Nearly after a decade, MFCWL is India’s number one multi-brand certified used car player. MFCWL’s mission is to “organize” every facet of the entire ecosystem in the used car industry and provide an experience that mimics the new car buying experience.

Looking at the market potential, business possibilities, the win-win model of MFCW, amalgamated with the dedication & commitment of our team, expansion has not really seemed a challenge for us despite being the most important and tough factor of success in a franchise business. The current used car market is more promising than ever with 120 used cars being sold against every 100 new cars in India. This shows the opportunity that lies ahead for us in organized used car retail.

Mahindra First Choice Wheels Ltd Investment Details

Franchise Details
Commenced Dates
Date Commenced Operations
1972
Date Commenced Franchising / Distribution
1982
Units
Area
Investment
Franchise/Brand Fee
Royalty/Commission
Store Wise
Rs. 50 K - 2lac
25
30
Master / Multi Units
Area
Investment
Unit/Brand Fee
Master/Brand Fee
Royalty/Commission
Country Wise
1
Region Wise
1
State Wise
1
City Wise
1
Mahindra First Choice Wheels Ltd Franchise Details (Optional)
Want to expand
Nationwide
Exclusive territorial rights to a unit
No
Performance guarantee to unit franchisee
No
Anticipated percentage return on investment
15
Likely pay back period of capital for a unit franchise
5 - 6 Month
Other investment requirements
yes

Mahindra First Choice Wheels Ltd Property Details

Type of property required for this franchise opportunity
Commercial
Floor area requirement
1200 - 1500 Sq.ft (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet
jaipur

Mahindra First Choice Wheels Ltd Training Details

Detailed operating manuals for franchisees
Yes
Where is franchisee training provided?
yes
Is field assistance available for franchisee?
Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise?
Yes
What IT systems do you presently have that will be included in the franchise?
Yes

Mahindra First Choice Wheels Ltd Agreement & Term Details

Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
Yes
Is the term renewable?
Yes